Our story began in Cork but found new depth in the Emirates — a land where fragrance is woven into every moment and luxury is a way of life. Immersed in the art of Middle Eastern perfumery, we were captivated by its warmth, intensity, and elegance.

What started as a personal passion soon became a mission: to bring the soul of Emirati fragrance culture home to Ireland. Today, we blend that timeless tradition with a modern Irish touch, crafting an experience that’s both exotic and familiar.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.